Ahrefs Case Studies: Success Stories and Achieved Results

Zapier needed to generate significant organic traffic despite operating in a niche market with relatively low search demand for their core product (automation tools). They needed creative strategies to capture high-volume traffic while still connecting it to their product.

Wise (formerly TransferWise) needed to build and maintain massive organic traffic across multiple countries and languages. They also faced the challenge of rebranding from TransferWise to Wise without losing their hard-earned rankings.

RTINGS.com needed to build authority in the highly competitive product review space and generate substantial organic traffic to their affiliate-based business model. They needed a systematic approach to creating high-quality, trustworthy reviews at scale.

Wirecutter needed to build a trusted affiliate marketing site in a space often dominated by low-quality content. They needed to establish authority and trust while creating content that would rank well and convert visitors into buyers through affiliate links.

Grammarly needed to build massive organic traffic to support their freemium business model. They needed to attract users to their free grammar checking tools while building awareness of their premium offering.

Ahrefs needed to build high-quality backlinks to their SEO statistics page to improve its visibility and authority. They needed an effective outreach strategy that would yield results without requiring excessive resources.

Carwow needed to build substantial organic traffic to support their car buying marketplace. They needed to attract both users ready to purchase vehicles and those in the research phase of the car buying journey.

Healthline needed to build authority and traffic in the highly competitive health information space. They needed strategies to efficiently create high-quality content at scale while maintaining medical accuracy and search visibility.

Many websites have attempted to manipulate Google's algorithms through black-hat SEO tactics. This case study needed to document these attempts and explain why they ultimately failed, providing valuable lessons for SEO practitioners.

Many marketers assume that viral content and publicity automatically help with SEO. This case study needed to investigate whether this assumption is true by analyzing several viral event case studies.

Examine.com needed to build a substantial audience for their supplement research without relying on traditional SEO tactics or manual backlink outreach. They needed to establish themselves as an authoritative source in a space filled with misinformation.

Digital agency Optimize360 was struggling with inaccurate SEO recommendations and limited keyword data from their previous SEO tool. They needed a more reliable platform to improve client results.

Agency GroupM needed to manage a complex 50,000-page website migration for IKEA Turkey while improving their non-branded search visibility. They needed tools to conduct thorough technical audits and identify valuable keyword opportunities.

SEO agency SUSO Digital needed to streamline their tools and processes while improving client results. They were particularly focused on helping a client in the translation industry improve their search visibility and performance.

HubSpot needed to build a massive content marketing operation to support their inbound marketing strategy and drive leads for their marketing software. They needed to create one of the biggest corporate blogs ever with sustainable traffic growth.