BrightEdge Case Studies: Success Stories and Achieved Results

Teradata discovered a significant barrier preventing visitors from finding key content through organic search. Their website glossary section was coded in JavaScript, making it non-crawlable by search engines. This technical issue was limiting the visibility of valuable content that could drive organic traffic.

National Tyres and Autocare, serving customers from over 300 tyre centers across the UK, needed to drive more footfall to their physical locations. They needed to improve their presence in Google's local search results to attract customers searching for nearby tyre and automotive services.

Meta's Global Business Marketing team needed to improve non-branded search traffic, which historically converted at higher rates than branded keywords. They faced the additional challenge of maintaining and growing search visibility during a major corporate rebrand from Facebook to Meta, while managing a massive 40,000-page subdirectory.

During the COVID-19 pandemic, Stanley Steemer faced a unique challenge when customers began closing their doors to cleaning services. They needed to pivot their strategy to focus on professional services while adapting to rapidly changing market conditions and consumer behaviors.

American Licorice Company, one of the original US licorice manufacturers, aimed to drive traffic to multiple e-commerce and marketing sites with limited resources. They needed to scale their SEO efforts efficiently while identifying new opportunities in a competitive market.