Majestic SEO Case Studies: Success Stories and Achieved Results

Reboot Online, an SEO agency, needed to differentiate themselves in a competitive market and win more clients. They faced the challenge of effectively demonstrating their expertise during pitches and providing potential clients with compelling evidence of SEO performance gaps compared to competitors. Traditional SEO presentations often failed to resonate with decision-makers who needed clear, visual evidence of potential improvements.

PR Agency One, led by Managing Director James Crawford, needed to bridge the gap between traditional PR and SEO. Traditional PR agencies often struggle to quantify their impact on search visibility, while SEO agencies may lack the media relationships and PR expertise needed for effective outreach. The challenge was to integrate these disciplines and demonstrate the value of PR activities in terms that would resonate with SEO-focused clients.

SEO professionals face the complex task of auditing backlink profiles to improve organic rankings, enhance search traffic quality and protect brand reputation. The challenge lies in developing a systematic approach to evaluate thousands or even millions of backlinks, identifying both opportunities and risks. Without a structured methodology, backlink audits can be inconsistent, time-consuming and may miss critical issues or opportunities.