MarketMuse Case Studies: Success Stories and Achieved Results

After purchasing InsideTheMagic.net, a Disney theme park content site, Kurt Schmidt faced two major challenges: reducing the site's heavy dependency on Facebook traffic (which accounted for 90% of all traffic) and improving overall content quality. The site needed a more sustainable traffic strategy that wasn't vulnerable to social media algorithm changes and could attract a more engaged audience through search.

Kasasa, a financial services company, needed to scale their content efforts with authority while improving workflow efficiency. Their content team faced challenges in centralizing their strategy, validating content planning decisions and speeding up content production processes. They needed a solution that would help them create authoritative content at scale while maintaining quality and consistency across their financial services content.

Stick Shift Driving Academy, which teaches people how to drive manual transmission vehicles, faced a significant challenge in increasing their organic search visibility. Traditional outbound marketing wasn't effective for their niche service and they needed to attract more qualified leads through search. However, they struggled with content production, publishing almost no content prior to seeking a solution and had no systematic approach to content creation.

Monday.com wanted to improve their rankings on high-intent search terms while reducing their reliance on paid search spend. They faced the complex challenge of creating content for multiple user personas (marketing, sales, HR, IT) while maintaining quality and consistency at scale. Their existing content strategy wasn't delivering the search visibility they needed to compete effectively in the crowded project management software market.

The Institute of Electrical and Electronics Engineers (IEEE), the world's largest association of technical professionals with over 400,000 members, wanted to reach new audiences through SEO-driven content. Their challenge was creating accurate, authoritative content at scale across hundreds of content nodes within the organization. They needed to bridge the gap between technical expertise and SEO optimization while maintaining the high standards expected of their brand.