Similarweb Case Studies: Success Stories and Achieved Results

Kasta, Ukraine's top online fashion retailer, faced a significant challenge in gaining visibility into competitor traffic and marketing strategies. Without reliable competitive intelligence, they struggled to understand market dynamics, identify new opportunities and optimize their marketing investments. This lack of visibility made it difficult to respond effectively to market changes and competitor actions.

Tabletop and home decor brand over&back was transitioning from a wholesale business model to direct-to-consumer selling on Amazon. They faced significant challenges in identifying the right product categories, developing an effective pricing strategy and understanding their competitive positioning in the marketplace. Without data-driven insights, they risked making costly mistakes in product selection and positioning that could undermine their transition to the new business model.

Global food and beverage company Danone needed to maximize brand visibility for their yogurt products in a highly competitive category. They faced the challenge of optimizing their keyword bidding strategy on retailer sites without reliable data on consumer search behavior. Traditional keyword research methods weren't providing the granular insights needed to make cost-effective bidding decisions, potentially leading to wasted ad spend and missed opportunities.

UK supplier of tools and building supplies Toolstation was experiencing declining sales in their Lighting category but lacked visibility into how this category was performing against competitors. Initially, they only benchmarked online traffic performance based on Google Ads data, which provided limited insights at the category level. Without detailed competitive intelligence, they couldn't determine if the sales decline was due to market conditions affecting all retailers or specific issues with their own strategy.

Leading website builder Wix needed to transform its strategic approach from reactive to proactive. Their Strategy and Research team, led by Shawn Lucas, faced the challenge of anticipating market trends rather than just following them. Traditional market research methods weren't providing the comprehensive, real-time insights needed to identify emerging trends early enough to influence product development decisions.