Siteimprove Case Studies: Success Stories and Achieved Results

Openreach, a subsidiary of British Telecommunications, needed to create a long-term digital presence while driving traffic to support their ambitious goal of building a full-fiber network across the UK. They faced challenges with website accessibility, quality assurance and team efficiency in managing their digital presence. As a major telecommunications infrastructure provider, they needed their website to effectively communicate their services and initiatives to a wide audience while meeting accessibility standards.

Springfield Clinic, one of Illinois' largest private medical groups, was struggling with an outdated website that had become an 'information graveyard.' The site had grown unwieldy with approximately 2,500 pages, many of which were outdated or irrelevant. This made it difficult for patients to find the information they needed, resulting in poor user experience and ineffective communication of the clinic's services. The marketing team needed to completely rebuild the website to better serve their patients and effectively represent their medical practice online.

Northern Arizona Healthcare (NAH) and their digital agency faced the complex task of migrating their website from Drupal to WordPress while ensuring the new site was fully accessible and free of errors. As a healthcare provider, NAH needed to ensure their digital presence was accessible to all users, including those with disabilities or impairments. The challenge was compounded by the fact that they had a small team managing the migration, making it difficult to manually check for accessibility issues and quality assurance across the entire site.

Fackförbundet Vision, a Swedish trade union with over 207,000 members, needed to streamline their website while maintaining or improving traffic levels. Their site had grown unwieldy over time, with numerous pages that were difficult to manage and navigate. The organization faced the challenge of significantly reducing their page count without negatively impacting their web traffic or the quality of information available to their members. They also needed to expand the use of their digital tools across the organization to ensure consistent quality and performance monitoring.

QV Skincare, an Australian-based skincare company, needed to transform their digital customer experience to remain competitive in the market. They faced several challenges, including poor keyword rankings, slow response times to website errors, suboptimal Core Web Vitals and limited visibility of their 'Where to Buy' options in organic search. As a skincare brand competing in a crowded market, they needed to improve their digital presence to better connect with customers and drive conversions.

Valley Bank needed to improve the accessibility of their website to ensure all customers, including those with disabilities, could effectively use their online banking services. As a financial institution, they faced the dual challenge of maintaining strict security and regulatory compliance while also creating an inclusive digital experience. Their existing website had accessibility barriers that made it difficult for some users to access important banking information and services, potentially excluding valuable customers and putting the bank at risk of accessibility-related complaints or legal issues.