Yoast SEO Case Studies: Success Stories and Achieved Results

One Beautiful Home, a mom blog, had evolved from a hobby to a business but faced significant SEO challenges. The site had hundreds of posts with minimal SEO attention beyond basic keyword selection. Despite having great content (especially printables and worksheets), the site suffered from excessive ads that slowed page loading (17/100 speed score on Google Page Speed Insights) and unoptimized images that could be reduced by 76%.

Knock Knock, an independent maker of clever gifts, books and novelty items, had a technically solid e-commerce site with great products but needed SEO improvements. While the site had a blog, it was poorly integrated with the main site, limiting its SEO value. The site also lacked proper technical elements like alt tags for images and meta descriptions for tag and category pages.

Geoffrey Wilkings, a professional photographer, had a website with stunning images but significant SEO challenges. The site had insufficient textual content, with gallery pages containing single photos on individual URLs with hidden descriptions that Google couldn't see. Other issues included user experience problems (poor call-to-action buttons, small font sizes, complex menu), a blog hosted on a separate domain and mobile optimization problems with no content visible above the fold on smartphones.